Top Social Networking Apps in Ghana Q3 2023: Unified Platform Performance

In the third quarter of 2023, the social networking landscape in Ghana witnessed notable activities among the top five applications. Here’s a breakdown of the performance of WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and Threads.

WhatsApp Messenger saw a dynamic quarter with weekly downloads peaking at around 100.7K in mid-July before experiencing a dip to approximately 49K towards the end of August. Downloads then picked up again, ending the quarter at 72.4K. Active user numbers remained robust, starting at 5.16M and peaking at 5.41M in early September before slightly declining to 5.35M by the end of the quarter.

Telegram Messenger experienced consistent weekly revenue, maintaining figures around $200 for most of the quarter. Downloads fluctuated, reaching a high of 54.3K in late August. Active user counts showed a steady increase from 2.34M in mid-July to 2.42M by the end of September.

Facebook generated notable weekly revenue, especially peaking at $366 in mid-September. Download trends were upward, starting at 51.2K and rising to 75.9K by the end of the quarter. Active users remained relatively stable, hovering around 8.3M throughout the period.

Messenger saw steady download numbers, with a slight increase from 24.6K at the beginning of the quarter to 31.1K by mid-September. Active user figures also showed stability, starting at 5.54M and ending at 5.69M.

Threads had an interesting entry into the market, with initial downloads at 218.8K in early July. However, this figure dropped significantly to around 5K by the end of September. Active user numbers followed a similar trend, initially high at 191.6K but settling at approximately 84K by the end of the quarter.

These insights are derived from Sensor Tower, where you can find more detailed analytics and trends.